MELBOURNE, Australia, May 14, 2026 /PRNewswire/ -- ASEEDER's youth business competition, International Business Simulation, concluded its inaugural Australian regional round in Melbourne, marking a milestone in the programme's international expansion.
Launched in 2011, International Business Simulation has run 14 editions, engaging over 81,000 students from more than 600 primary and secondary schools worldwide. The inaugural Australian round drew 52 students from 20 Melbourne schools, who formed eight teams and competed on 25–26 April.
Using Project-Based Learning (PBL), the competition simulates business operations. Teams of six to eight students ran simulated companies, took on executive roles and completed four challenges: a strategic resource auction, digital business simulation, startup pitch challenge and a business quiz supported by the Yale Entrepreneurial Society. After two days of competition, four teams received Gold, Silver and Bronze awards, qualifying to represent Australia at the WYEF International Business Simulation Global Finals in Shanghai on 29 July — an important step for youth business education in Australia.
Kelly Chen, a student from Presbyterian Ladies' College, said: "We had to negotiate, think strategically, and make quick decisions under pressure." Linda Yin, from Mont Albert Primary School, added: "I really enjoyed the competition because it showed me how teamwork, confidence and knowledge can help you succeed."
Doris Huang, vice president of ASEEDER, said: "Through International Business Simulation, we hope students experience the excitement of business decision-making and develop skills such as strategic thinking, teamwork, communication, adaptability and confidence in solving real-world problems."
WuKong Education served as the education partner for the competition. Amy Wang, project lead at WuKong Education, said: "We are delighted to support the Australian launch of International Business Simulation. The competition reflects our shared belief with ASEEDER in learning that connects classroom knowledge with real-world practice."
Award Recipients:
Team Awards
Gold Award
Silver Award
Bronze Award
Individual Awards
Super Seed
Gold Seed
Silver Seed
About ASEEDER
ASEEDER cooperates with 3,500 international schools across 150 cities in 60 countries and regions. More than 520,000 participants took part in ASEEDER programmes during the 2025–2026 academic year.
About WuKong Education
WuKong Education is a Silicon Valley–headquartered online learning platform for students aged 3 to 18, offering live and interactive programmes in Chinese, Maths, and English Language Arts. Founded in 2016, WuKong has earned recognition from Cognia®, GSV 150, and Frost & Sullivan, which recognized WuKong Chinese as No. 1 globally among online Chinese learning platforms for non-native speakers. To learn more, visit www.wukongsch.com.
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