JOHOR BAHRU, Malaysia, Sept. 3, 2026 /PRNewswire/ -- Village Grocer, Malaysia's leading premium supermarket chain, officially opens its doors today at Horizon Mall, located in the rapidly growing township of Iskandar Puteri, Johor. Positioned at the heart of Johor's premier economic zone and surrounded by major attractions like Legoland Malaysia, EduCity, and Puteri Harbour, this new outlet caters directly to a thriving community of local families, expatriates, and cross-border commuters. Marking the brand's 7th new store opening this year, this launch signals an aggressive southern expansion strategy, bringing Village Grocer's signature "Passion to Delight" premium shopping experience to one of the region's most vibrant and affluent lifestyle hubs.

The new store serves as a cornerstone of Horizon Mall's retail concept, offering a curated selection of the freshest local produce and premium international imports. Residents and families in the vicinity can now enjoy convenient access to:

• A wide array of fruits and vegetables flown in daily from Australia, the US, Japan, Korea, and New Zealand, alongside locally sourced produce from Cameron Highlands.
• High-quality cuts of meat and the "catch of the day" seafood section.
• Exclusive house-brand products from Australia (Woolworths), plus an extensive organic and health-food section catering to vegan, keto, and gluten-free lifestyles.
• A dedicated deli section featuring artisanal baked goods and convenient meal solutions.

"From day one, our vision for Horizon Mall was clear, which is to build more than just a retail center, but a premier lifestyle destination, a place designed around modern living, convenience, refined tastes, and community connection. We set out to curate a tenant mix that reflects the aspirations of our discerning shoppers. And when it came to selecting our anchor supermarket, we knew we needed a partner that matched our commitment to quality. That is why Village Grocer is unequivocally the right pick to serve our community.

Village Grocer stands as a true benchmark in premium grocery retailing. Their dedication to farm-fresh produce, organic selections, imported international delicacies, and top-tier customer service aligns seamlessly with Horizon Mall's vision. They are not just bringing food to tables; they are elevating the everyday lifestyle of the families, working professionals, and residents in our immediate neighbourhood," said the management of Horizon Mall.

Mr. Kok, CEO of The Food Purveyor, expressed his enthusiasm for the new outlet, stating: "Integrating Village Grocer into Horizon Mall's innovative retail ecosystem ensures we stay close to our consumers. We want to enhance daily living by making premium groceries both convenient and deeply integrated into the community's lifestyle hub."

To celebrate the launch, Village Grocer Horizon Mall is offering a series of exclusive rewards for opening specials and BITES loyalty members from 3^rd September to 4^th October 2026:

• Bumper Bonanza – A one (1)-day-only deal offering the best value in town!
• Opening Giveaways will run on September 3^rd, 10^th, 17^th and 24^th, also throughout 3^rd September to 4^th October, rewarding customers with attractive complimentary gifts with purchase when they spend at Village Grocer, Horizon Mall JB during this opening campaign. Gifts are available on a first-come, first-served basis, while stocks last. Terms and conditions apply.
• Join BITES (FREE membership) and enjoy these offers as a Bites member:
  • Get a FREE non-woven shopping bag when you spend RM30 & above in a single receipt. (Offer valid on 3rd September only)
  • Sign up for Bites membership to collect points, earn rewards and enjoy members-only price offers. Spend RM2 to earn 1 Bites point.

As part of Village Grocer's commitment to sustainability, the Horizon Mall outlet will operate as a plastic-free-at-checkout store, encouraging shoppers to bring their own reusable bags to reduce environmental impact.

Village Grocer at Horizon Mall is open daily from 10:00 AM to 10:00 PM. For more information, visit www.villagegrocer.com.my or follow Village Grocer on Facebook and Instagram.

About Village Grocer:
Village Grocer is one of the leading premium supermarket chains, known for its commitment to offering the finest quality products, exceptional customer service, and a unique shopping experience. Village Grocer is dedicated to bringing the best of local and international gourmet items to discerning shoppers, while maintaining the highest standards of sustainability and environmental responsibility. For more information, visit villagegrocer.com.my.