400 exhibitors, 1,000 brands from 15 countries and regions converge in Kuala Lumpur as Malaysia strengthens its position as a regional beauty business and sourcing hub

KUALA LUMPUR, Malaysia, Sept. 29, 2026 /PRNewswire/ -- Malaysia's beauty industry is looking beyond products and trends to capture new markets and build stronger businesses as Cosmobeauté Malaysia & beautyexpo 2026 opens today at the Kuala Lumpur Convention Centre (KLCC), bringing together more than 400 exhibitors and 1,000 beauty brands from 15 countries and regions.

Held from 29 September to 1 October 2026, the 21st edition of Cosmobeauté Malaysia and the 24th edition of beautyexpo is positioning Malaysia as an important meeting point for businesses across the beauty, personal care and wellness ecosystem, from manufacturers and OEM/ODM companies to distributors, retailers, salons, spas, professionals and emerging brands.

Under the theme "Innovating Beauty. Empowering Businesses. Sustaining Tomorrow.", the exhibition spotlights an industry undergoing significant change, with new opportunities emerging from evolving consumer preferences, technology, sustainability and demand for specialised beauty and wellness products and services.

The opening ceremony was officiated by YB Datuk Mohamad Bin Alamin, Deputy Minister of Entrepreneur and Cooperatives Development, with YBhg. Tan Sri Abdul Rahman Mamat, Organising Chairman of Cosmobeauté Malaysia & beautyexpo; Mr. Mohd Zamulud Awang Kechik, Chief Commercial Officer of Halal Development Corporation (HDC); Mr. Ian Roberts, Senior Vice President of Informa Markets in Asia; and Mr. Derrick Yeow, Country General Manager of Informa Markets Malaysia also in attendance.

In his opening remarks, YB Datuk Mohamad Bin Alamin highlighted that the beauty industry extends beyond products and consumer trends, supporting a diverse ecosystem of manufacturers, OEM and ODM companies, distributors, retailers, salons, spas and beauty professionals. With many of these businesses driven by MSMEs and entrepreneurs, the sector presents opportunities for Malaysian businesses to strengthen their capabilities, innovate and expand into new markets.

"Malaysia is well positioned to capture these opportunities, and we should aim higher — to build Malaysian businesses and brands that can compete in regional and global markets," said YB Datuk Mohamad Bin Alamin.

He also highlighted the role of Cosmobeauté Malaysia & beautyexpo in connecting businesses with buyers, partners, knowledge and markets, providing opportunities to showcase products, explore partnerships and gain market feedback across ASEAN and beyond.

"This is the practical value of business events: they turn connections into opportunities," he added.

The international participation at this year's exhibitions further reinforces the growing role of Cosmobeauté Malaysia & beautyexpo as a meeting point for the region's beauty industry. Exhibitors from Malaysia, China, Cyprus, Hong Kong, India, Indonesia, Japan, Korea, Pakistan, Poland, Romania, Singapore, Taiwan, Thailand and the United Arab Emirates are taking part, with international pavilions from China, Korea and Taiwan.

More than 15,000 visitors from over 60 countries and regions are expected throughout the three-day event, bringing together buyers, manufacturers, distributors, beauty professionals and other industry stakeholders.

"These figures are encouraging. But more importantly, they reflect something much bigger: the growing role of Cosmobeauté Malaysia & beautyexpo as an international sourcing, networking, and business platform for the region," said YBhg. Tan Sri Abdul Rahman Mamat, Organising Chairman of Cosmobeauté Malaysia & beautyexpo.

He added the exhibitions are designed to help businesses identify emerging opportunities, build meaningful relationships, access new markets, and translate industry connections into business growth.

This year's exhibition covers a broad spectrum of the beauty and wellness ecosystem, including Professional Beauty, OEM/ODM, Halal Beauty, Hair & Barber, Makeup & Cosmetics, Nail, Embroidery & Lashes, Spa & Wellness, Training & Certification, and Fragrances.

A key feature of the 2026 edition is the Halal Beauty Zone, highlighting the growing commercial potential of halal beauty and Malaysia's position within the global halal economy.

With an established halal ecosystem, industry capabilities, and strong regional connectivity, Malaysia is well positioned to support the development and internationalisation of halal beauty brands.

The focus on halal beauty complements the exhibition's broader role in helping businesses strengthen their capabilities, develop brands and compete more effectively in regional and international markets.

While business remains at the heart of the exhibition, the 2026 programme also provides opportunities for professionals to sharpen their skills, exchange knowledge and showcase creativity.

This year's programme will feature a diverse line-up of competitions and industry activities, including:

• Asia Glory Hair & Beauty Awards 3.0, organised by M Star Agency and co-organised by the United Asian Hairdressers Association (UAHA)
• Hair Rebel: Men's Creative Hair Colour Competition, powered by JustColor and co-organised by Headgame Barbergear
• The 6th Malaysia Glory Cup International Beauty Competition, organised by Youshine and hosted by Informa Markets Malaysia
• The 3rd Bloom & Groom: Skin Management Competition 2026, supported by the Malaysian Esthetic Association and Diamond Sponsor Quarz Global
• Cosmobeauté Artistry Competition, themed "Dare to Style 2.0: Trendy & Forward", featuring hairstyling and makeup competitions co-organised by the Malaysian Hairdressing Association (MHA)
• Beauté Discovery Zone, an education platform with industry-expert talks on skills and innovation in the beauty sector
• VIP Buyer Programme, offering exclusive access for buyers to explore new business opportunities with 1,000 brands across 15 countries and regions
• Spin & Slay Gachapon activation, offering visitors one free token per day on a first-come, first-served basis. Terms and conditions apply.

The event line-up is made possible through the strong support of Quarz Global, SkinOrigin, Dermaplus, PFT Intl, Monarch Aesthetic, Mageline, AZ Lab, Cosmecnique Beauty, Mour Lash & Spa, PE Cosmeceutical, Oxybenefits Health and Belle & Rose.

The exhibition is supported by a broad network of government agencies, trade bodies, professional associations and industry organisations across Malaysia and the region.

The event is proudly endorsed by the Malaysia External Trade Development Corporation (MATRADE) and supported by the Malaysia Convention & Exhibition Bureau (MyCEB) and Halal Development Corporation (HDC).

The exhibition is also supported by a wide network of industry and trade organisations, including Korea Trade-Investment Promotion Agency (KOTRA), Korea Cosmetic Association (KCA), Korea International Trade Association (KITA), Korea Beauty Industry Trade Association (KOBITA), Gyungsangnam-do (Associated with KITA), International Beauty Industry Trade Association (IBITA), Chiayi County Cosmetics Commercial Association, Taichung Cosmetics Industry Trade Union, Taiwan Federation of Women's Beauty Business Association, Association of International Certified Aesthetician (AICA), AIS International College, Asia Pacific Spa & Wellness Coalition (APSWC), BE Beauty Academy, Bumiputera Hairdressing Association Malaysia (BUHA), Federation of Malaysian Manufacturers – Malaysian Cosmetics and Toiletries Industry Group (FMM-MCTIG), Ipoh Hairdressers Association (IHA), International Aestheticians Chamber of Commerce (INTACC), Kuching Association of Beauty Therapy & Cosmetology (KABTAC), Kadazandusun Chamber of Commerce and Industry (KCCI), Lincoln University College (LUC), Malaysia Aromatic Commerce Association (MACA), Malaysian Association of Hotels (MAH), Malaysia Association of Wellness Trainer (MAWT), Malaysian Hairdressing Association (MHA), Malaysia Cosmetology Chamber of Commerce (PAMM), United Asian Hairdressers Association (UAHA) and VTAR Institute, among others.

With international exhibitors, buyers and professionals converging in Kuala Lumpur, Cosmobeauté Malaysia & beautyexpo 2026 provides businesses with a platform to discover new opportunities, build partnerships and strengthen their connections with the wider Asian beauty market.

The exhibition opens daily from 10:00am to 7:00pm, from 29 September to 1 October 2026, at the Kuala Lumpur Convention Centre.

For more information, visit www.cosmobeautemalaysia.com or www.beautyexpo.com.my.

NOTES TO EDITORS:

ABOUT INFORMA MARKETS (www.informamarkets.com)

Informa Markets on Beauty segment has an extensive network powered by B2B events across 11 cities in Asia (Bangkok, Chengdu, Ho Chi Minh City, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, Shanghai, Shenzhen, and Tokyo), the world's fastest-growing markets. By further expanding its strength, the Beauty Portfolio now includes a new B2B event in Miami serving the East Coast and USA, South America, and Caribbean Islands regions.

Cosmobeauté Malaysia & beautyexpo is organised by Informa Markets, a division of Informa plc. Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience, and do business through face-to-face exhibitions, specialist digital content, and actionable data solutions. As the world's leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.