New 5–6ft USA Noble Fir option offers a faster purchasing experience without individual tree viewing and selection

SINGAPORE, Oct. 1, 2026 /PRNewswire/ -- JM Flower is introducing a new 5–6ft Grab & Go Live Noble Fir Christmas Tree from the USA for the 2026 festive season.

The Grab & Go range provides an alternative purchasing process for customers who do not require individual viewing and selection of their Christmas tree. Instead of joining the regular tree-selection process, customers can collect a tree directly from prepared Grab & Go stock.

Each tree is prepared beforehand with its trunk base pre-cut and the tree securely wrapped, allowing customers to complete their purchase more quickly.

Under JM Flower's regular Christmas tree range, customers may view available trees and select an individual tree according to their preferred shape and appearance. With Grab & Go, trees are provided directly from the prepared stock and individual tree viewing and selection is not included.

The 5–6ft size and more compact profile are particularly suited to apartments, HDB flats, condominiums and smaller living spaces.

The trees are Noble Fir, a variety commonly used as a Christmas tree and recognised for its conical shape, woody fragrance, sturdy branches and firm needles that can hold Christmas ornaments.

"We found that customers have different preferences when purchasing a Christmas tree," said Daniel Chua, Manager at JM Flower. "Some enjoy viewing and selecting a particular tree, while others prefer a faster and more straightforward process. Grab & Go give customers another way to bring home a real Noble Fir for Christmas."

The Grab & Go Live Noble Fir Christmas Tree will be available in the 5–6ft size from 17 November 2026, subject to availability.

Customers who prefer to view and select an individual tree can continue to purchase from JM Flower's existing Christmas tree range.

More information is available on JM Flower's Christmas Tree.

About JM Flower

JM Flower is a Singapore-based flower and plant retailer offering fresh flowers, plants, floral gifts and seasonal products to customers across Singapore. JM Flower also operates a retail nursery and serves customers through its online and retail channels.