Rollout unifies customer engagement across branches, contact centers, retail, wealth, and SME banking, supporting more than 2,800 users across the Group while establishing a foundation for autonomous banking

KUALA LUMPUR. Malaysia, Oct. 8, 2026 /PRNewswire/ -- RHB Bank today announced the successful rollout of its new enterprise Customer Relationship Management (CRM) platform powered by BUSINESSNEXT, marking a significant milestone in the Group's efforts to strengthen customer engagement, improve service delivery and support relationship-led growth.

The rollout is one of RHB's largest customer-focused technology initiatives to date, supporting more than 2,800 users across its branch network and contact centers, with over 75 integration points spanning key customer channels including web, mobile banking, internet banking and email. The platform streamlines how customer interactions, service requests and business opportunities are managed across the Group, providing employees with a more integrated view of customer engagement activities.

"Banking has always been built on trust. As customer expectations continue to evolve, we must continue evolving the way we serve them. This enables us to spend less time navigating multiple systems and more time focusing on advisory, problem-solving and relationship-building activities. It is an important step in our commitment to delivering service excellence and advancing our goal of becoming the No. 1 bank in customer experience by 2027,"
- Dato' Mohd Rashid Mohamad | Group Managing Director / Group Chief Executive Officer, RHB Banking Group

"RHB Bank's move to a unified platform reflects the direction banking is heading — from connected digital experiences towards autonomous operations. By bringing customer data, teams and processes together, BUSINESSNEXT will help RHB unlock more intelligent, contextual and proactive engagement while creating a foundation for the next phase of autonomous banking."
- Nishant Singh | Founder and CEO, BUSINESSNEXT

The initiative enables RHB to identify opportunities earlier, improve service recovery, strengthen relationship management and support more coordinated engagement across the customer lifecycle.

Aligned with RHB's PROGRESS27 corporate strategy, the platform strengthens the Group's Best in Service objective by equipping employees with better insights and capabilities to serve customers more effectively, while providing the scalability to harness data, analytics and intelligent automation in support of responsible and purposeful growth.

About the RHB Banking Group

RHB Banking Group is one of Malaysia's longest-standing and leading financial institutions, with a proud heritage spanning over a century. Headquartered in Kuala Lumpur, Malaysia, the Group has a strong presence across seven ASEAN markets and is powered by a workforce of about 13,000 employees. United by a common purpose – Together We Progress – RHB is committed to empowering individuals, businesses and communities to grow and progress together.

As a fully integrated financial group, our core businesses are structured into six key pillars: Group Community Banking, Group Corporate & Business Banking, Group Wholesale Banking, Group Shariah Business, Group International Business and Group Insurance. We offer comprehensive and innovative financial solutions through RHB Bank Berhad and our key subsidiaries: RHB Investment Bank Berhad, RHB Islamic Bank Berhad, and RHB Insurance Berhad. Our asset management and unit trust businesses are undertaken by RHB Asset Management Sdn. Bhd. and RHB Islamic International Asset Management Berhad.

RHB Bank Berhad is listed on Bursa Malaysia with a market capitalisation of RM31.6 billion as at 7 October 2026.

For more information, please visit www.rhbgroup.com.

About BUSINESSNEXT

BUSINESSNEXT provides an autonomous operating platform purpose-built for banking and financial services. Its portfolio spans CRM, lending, customer journeys, and specialized AI agents for banking and financial services.

Built on a headless, API-first and AI-native architecture, BUSINESSNEXT enables institutions to connect data, decisioning, workflows and customer engagement across channels. Trusted by over 1 Mn users globally in financial services, manages over 1 bn end customers on its platform.

https://www.businessnext.com/