SINGAPORE, Oct. 23, 2026 /PRNewswire/ -- This yuletide, families looking for Christmas activities in Singapore can look forward to a joyous season of play, discovery and togetherness at Downtown East (DE) by NTUC Club. From November 16 to December 31, 2026, "A Sweet Christmas" will transform the lifestyle destination into a festive wonderland featuring a Christmas market, family-friendly entertainment, festive performances, interactive activities, sweet-themed photo opportunities and holiday fun at Wild Wild Wet.

"The year-end holidays are often when families have the opportunity to slow down and spend meaningful time together. Through A Sweet Christmas, Downtown East will be a destination where parents and children can explore, play, celebrate and create lasting memories together, whether through festive activities, holiday shopping or a day out at Wild Wild Wet," shares Linda Teo, Director of Group Marketing, Communications and Brand at NTUC Club.

STEP INTO A SWEET CHRISTMAS VILLAGE

Nov 16 - Dec 31

Event Square

At the heart of the festivities is the Sweet Christmas Village, where the Event Square will be transformed into a whimsical space for families and friends to explore, spend quality time together and browse Christmas market booths, happening on Fridays to Sundays from 12pm to 8pm, until Dec 20, with unique gifting options for festive shopping needs.

Families can capture picture-perfect festive memories and shared moments in a playful, candy-inspired wonderland filled with doughnut, gingerbread-house and lollipop photo spots, alongside fun puzzles and activities for the children.

For a touch of rainbow magic, interactive bubble shows will take place every weekend in Dec until Dec 20. Kids under 12 can also have a swing at the timeless festive Pinata Smash every Sunday at 2pm on a first-come-first-served basis, for the chance to score attractive prizes like Wild Wild Wet (WWW) Adult Off-Peak Day Passes, NTUC Club cash vouchers, dining and experience vouchers around DE, and more!

Visitors can look forward to a lively line-up of weekend holiday entertainment, including acoustic performances by music groups every Saturday from Nov 21 to Dec 19 at 12pm. They can also sing along to beloved festive tunes during Christmas carolling sessions by UPlay communities, including nEbO and U Live, held on Saturdays and Sundays in Dec through Dec 20 as well as on Christmas Eve and Christmas Day, at 6.30pm and 7.30pm.

A SWEET SPLASH OF JOY

Nov 1 - Dec 31

Wild Wild Wet

The celebrations continue at WWW, where families can enjoy one of Singapore's most unique festive waterpark experiences during the Christmas season. 

Throughout the festive period, visitors can spot colourful larger-than-life sweet-inspired floats drifting across Shiok River and Tsunami Pool. Featuring whimsical designs inspired by gummy bears, macarons, doughnuts, popsicles and other favourite treats, the festive decorations bring an added touch of holiday magic to a day of waterpark fun.

The festive atmosphere extends throughout the park with vibrant decorations, interactive photo opportunities and plenty of moments for families to create and share memories together.

Adding to the excitement, homegrown ice cream brand Lickers will open its newest outlet at DE in WWW, offering visitors another sweet stop during their visit.

Guests can enjoy exclusive opening-day promotions, including 1-for-1 Lonely Cups as well as a complimentary Care Pack for the first 50 in line. Visitors can also look forward to the new outlet-exclusive flavour, Jasmine Tea & Mango, a refreshing tropical creation perfect to beat the heat with.

Families can also enjoy special year-end perks for their next school holiday adventure at WWW, with day passes bundled with a free sweet treat - a scoop of ice cream from Lickers complete with a decadent assortment of marshmallow, rainbow wafer and gummy bear toppings, available from Nov 1 to Dec 31. Tickets start from just $21 for a Child Off-Peak Day Pass. December babies are in for an added treat: enjoy complimentary entry into the waterpark in the month of Dec, T&Cs apply.

Get tickets here.

TAKE HOME A LITTLE SOMETHING SWEET

Nov 16 - Dec 31 2026, while stocks last

E!Avenue Level 2 Info Counter

In this season of gifting, Downtown East is giving shoppers even more reason to spread the joy. With every $80 spent (or $70 for NTUC members), shoppers can redeem an adorable mini lollipop pinata, great for adding a playful touch to Christmas celebrations at home.

Or, spend $140 (or $130 for NTUC members) to redeem a handy thermal lunch box carrier in classic Christmas colours.

UNWRAP MORE REWARDS THIS SEASON

Nov 16 - Dec 31 2026, while stocks last

Downtown East

Visitors can also enjoy a range of enticing promotions and rewards, bringing more reasons to return to Downtown East to celebrate the year-end holidays with the fam.

Link Rewards

Redeem a $10 NTUC Club cash voucher for 800 Linkpoints to Eat, Play, and Shop at DE; or a WWW Child Peak Day Pass (worth $29) plus $5 NTUC Club voucher for 1000 Linkpoints - for the perfect daycation this holiday season to end the year on a sweet note.

TADA Ride Perks

To make your trip sweeter (and more comfortable) than ever, enjoy $10 off your TADA rides to and from DE with the exclusive code SWEETESCAPE1O*, with limited redemptions available.

EVENT DETAILS AT A GLANCE

Event: A Sweet Christmas
Venue: Downtown East, Wild Wild Wet, Singapore
Dates: November 16 - December 31, 2026
Suitable for: Families with young children, youths
Organiser: Downtown East

Highlights:

• Weekend Pinata smash, Bubble shows Christmas Market and candy-themed photo ops
• Giant treats-inspired waterpark floats and special Wild Wild Wet ticket offers
• Weekend Christmas carolling and acoustic performances
• Candy-themed photo opportunities
• Festive gifts with purchase and sweet perks