JAKARTA, Indonesia, Aug. 7, 2026 /PRNewswire/ -- Indonesia's first industry alliance dedicated to FAST (Free Ad-supported Streaming TV) has been launched in Jakarta, bringing together broadcasters, technology companies and media organisations to support the digital transformation of television.

The Indonesia FAST Media Alliance was jointly initiated by Coolita and the China Intercontinental Communication Center (CICC). Its founding members include Indonesia's leading public and private broadcasters — TVRI, Metro TV, GARUDA TV, BTV, Jawa Pos Multimedia and JAKTV — with Tencent Cloud serving as the technology partner.

FAST combines the familiar experience of linear television with internet delivery and advertising-supported streaming. Around the world, broadcasters are increasingly using FAST to extend the reach of their channels, bring local content to connected TV audiences and develop new digital distribution models.

The new alliance aims to help Indonesian broadcasters explore that transition. Members will work together on FAST channel development, digital content distribution and technology collaboration, while preserving the strengths of free-to-air television. The alliance is also expected to support broader cooperation between Indonesia's media industry and international partners.

As a co-initiator, Coolita operates a smart TV platform across more than 100 countries and regions, serving over 40 million users worldwide, including more than five million in Indonesia. Its FAST service, Coolita Channel, offers more than 1,000 free channels across news, sports, movies and other genres, providing broadcasters with an established CTV distribution platform.

The alliance was announced during the China–Indonesia Youth Cultural Exchange Series in Jakarta, where industry representatives discussed the future of television, digital media and FAST. Participants agreed that as viewing continues to shift toward CTV, closer collaboration between broadcasters, technology providers and content partners will play an important role in supporting the next stage of Indonesia's television industry.

The Indonesia FAST Media Alliance is intended as an open industry platform and is expected to expand as more broadcasters, content owners and ecosystem partners participate in the development of Indonesia's FAST market.